STS Capital was a proud co-sponsor of the EGS Summit held in Scottsdale where award-winning growth advisor and investor, Tamara Loehr, presented on “Harnessing AI and Offshoring to Drive Growth”. STS Managing Director, Wayne Bell, introduced the audience to STS and our mission to make Extraordinary Exits possible. With over 60 people in attendance, the audience of business owners and entrepreneurs learned how to effectively harness technology, such as AI, to drive lead gen.
The session was followed by a panel discussion with STS Managing Director, Brenda Jacobsen, and Natalie Nichols, Co-founder of Concertina and EGS on how the framework of a business growth SOP can help increase your enterprise value and put the infrastructure in place to maximize your business value when planning to make an Extraordinary Exit.
Together they explore how to take a market share in predicted declines and maximize value in preparation for exit.
Key Takeaways:
- Strategic exit planning: Learn how to maximize the value of your business, that extends past your EBITDA, and plan for an extraordinary exit by aligning your goals and strategies.
- Develop your play book: Build your growth strategy by understanding who the customer is, what they need and how you produce it. Then take it a step further by looking at what is most appropriate processes, people and technology you need to put in place to build, optimise and scale your business.
- Bring your marketing in-house: Emphasizing control overgrowth by internalizing marketing and strategy functions, ensuring alignment with business objectives. There are 3 key areas of marketing that you should consider bringing in-house instead of outsourcing to agencies. These are: Active lead generation; organic growth (social media, PR and SEO); and other traffic sources (E.g. YouTube, podcasts or events).
- Understand the market conditions: No-one will ever know when the environment will be perfect or optimal to sell your business. Despite economic downturns, you shouldn’t let the fear from the media around higher costs of capital influence your sale, if you are running your business well and hitting the milestones and you are ready...then go!
- Engaging with an advisor: The earlier you engage with a sell-side advisor the better. They can help ensure you are ready to go-to-market or identify the quick wins you can implement to better position yourself. For example, conduct a Quality of Earnings, which is a forward-looking transaction level assessment, to know that your financials are solid.
View the full panel discussion here
Click here to listen to the full panel discussion.