meet our
Directors

The Team That Makes Extraordinary Exits™ Possible

Wendy van Donkelaar

Director

Wendy van Donkelaar is a Director at STS Capital Partners, where she supports deal team activity across North America. She is a seasoned business leader with more than 30 years of experience in finance, operations, and mergers & acquisitions, with a proven record of delivering growth and maximizing enterprise value. Known for her ability to thrive in high-growth and entrepreneurial environments, Wendy has developed a reputation for aligning financial strategy with operational execution to create sustainable success.

Wendy van Donkelaar

Throughout her career, Wendy has raised over $500 million in private equity and venture debt financings and has been directly involved in M&A transactions exceeding $1.5 billion. Her deal experience spans industries including B2B and B2C, technology, manufacturing, financial services, and consumer packaged goods. Wendy’s expertise covers the full transaction lifecycle – leading due diligence, structuring complex financings, managing negotiations, and planning post-deal integrations – ensuring that every transaction delivers both premium valuations and long-term value creation.

Her executive leadership includes serving as CFO and COO at MAKE Technologies and at Immersive Media, where she was instrumental in driving both companies through successful, high-value strategic exits to global buyers during her tenure.

These transactions demonstrated her ability to position companies for premium outcomes, delivering significant shareholder returns while ensuring long-term growth opportunities post-acquisition. In addition, Wendy serves as Partner at Square Root Consulting, where she advises clients on financial strategy, capital structures, and growth planning.

Her core expertise spans financial and operational management, strategic planning, exits, FP&A, forecasting, analytics, KPIs, and contract negotiations. She is valued for her ability to collaborate seamlessly with founders, investors, and strategic buyers, combining a relationship-driven approach with a sharp focus on results.

Wendy is widely recognized for her ability to bridge strategy and execution, ensuring that both investors and operators achieve their objectives through successful transactions.

Wendy holds a Bachelor of Business Administration in Finance from Simon Fraser University and is a Chartered Accountant.

Featured

Thought Leadership

Building for an Extraordinary Exit™ Starts on Day One

September 15, 2026

Founders rarely begin building a business with an exit in mind.  The early years are consumed by proving an idea, winning customers, preserving cash and creating momentum. Decisions about governance…

In the News

The Buyer You Never Saw Coming

September 11, 2026

Press Releases

Barry brown is Appointed by STS Capital Partners as Vice President of Business Development

September 9, 2026

STS Capital Partners is pleased to announce the appointment of Barry Brown as Vice President, Business Development. In this role, Barry is responsible for expanding the firm’s relationships with busin…

Featured

In the News

How to sell your business without losing your legacy

August 31, 2026

Many owners assume a strong exit is just about price. But learning how to sell your business without losing your legacy takes more than a good valuation, it takes a deliberate process that protects th…

Featured

Podcasts & Videos

What is Your Business Really Worth to the Right Buyer?

August 25, 2026

A Podcast with STS Founder & Chairman Rob Follows on Finding the Hidden Value in Your Business

Thought Leadership

Why Great Companies Fail to Sell

July 16, 2026

The quality of a business is rarely the sole determinant of a successful transaction. More often than many founders realize, the outcome is shaped by whether the business is introduced to the buyers w…

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