meet our
Managing Directors

The Team That Makes Extraordinary Exits™ Possible

Mauro Schnaidman

Managing Director

Mauro is a globally accomplished executive, M&A advisor, Board Member, and mentor with over 30 years of leadership across Consumer Products, Retail, E-commerce, and DTC industries in the U.S., Latin America, and Europe. Known for driving transformative, purpose-led growth in public and private companies, he brings deep expertise in business turnarounds, international expansion, and M&A. As a Managing Director at STS, Mauro leverages his international mindset, approachable style, and strategic insight to guide founders, family business owners, and CEOs through the complexities of exits, helping them navigate both the financial and emotional dynamics of transition.

Mauro Schnaidman

Mauro’s career has spanned leadership roles with respected consumer brands, participating and playing a pivotal role in many large and medium-sized M&A transactions during his tenure at Sara Lee, Jafra Cosmetics, including selling, buying, and spinning off companies in Europe, Latin America, and the United States. As Global CEO of Jafra Cosmetics International, he revitalized the century-old business, repositioning the brand, overhauling R&D, expanding into new markets, developing digital infrastructure, and fostering a high-performance, innovation-driven culture. During his tenure as President of Sara Lee Southern Europe, Mauro doubled the company’s size and profits, delivering market-disrupting growth by restructuring operations, modernizing the brand portfolio, and building strategic retailer partnerships. Earlier, he held senior executive positions at Revlon, PepsiCo, and Unilever in Latin America, where he led market share gains, revenue acceleration, and key acquisitions.

In parallel to his executive career, Mauro had previously served on public and private boards, including Tupperware Brands, Hinode Group, and currently serves on the Dinastia Holdings Board (consisting of over 80 companies) in Brazil. He advises emerging and established ventures through roles on the Advisory Board of Approvely, as a Senior M&A Advisor with global investment boutiques, as a Mentor and Panelist for Endeavor, a global non-profit supporting over 2,000 high-impact entrepreneurs, and personal mentor to over 100 entrepreneurs. A longstanding member of YPO, Mauro actively contributes to board initiatives within the network.

Mauro holds a degree in Mechanical Engineering from Instituto Maua de Tecnologia in São Paulo, Brazil, and is a Master’s Degree candidate in Psychology at Harvard Extension School in Boston, USA. He is fluent in English, Spanish, and Portuguese and is the author of the bestseller “Who Said You Can’t Change the World? Building a Career with Purpose,” published in Brazil and the United States.

Press Releases

Pursant Founder Mark Herbick Joins STS Capital Partners as Chief Executive Officer 

November 2, 2026

STS Capital Partners is pleased to announce that Mark Herbick has been appointed Chief Executive Officer, effective November 1, 2026, as Pursant, the firm he founded, joins forces with STS. A serial e…

Press Releases

Steve Weclew is Appointed by STS Capital Partners as Managing Director

October 29, 2026

We are pleased to announce the appointment of Steve Weclew as a Managing Director.  A CPA by training, former public-company CFO, and co-founder and CEO of an acquisition-led platform, Steve brings…

Press Releases

Former Goddard Enterprises Managing Director Anthony Ali Joins STS Capital Partners as Managing Director and Partner  

October 19, 2026

STS Capital Partners is pleased to announce that Anthony Ali is joining the firm as Managing Director and Partner, bringing extensive international leadership experience and a proven track record in b…

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Thought Leadership

If You’re Considering an ESOP, Run a Competitive Process

October 15, 2026

Why founders should apply the same process to an ESOP as they would to any other buyer. For many founders, the decision to explore an Employee Stock Ownership Plan (ESOP) is not driven by valuation…

Press Releases

Claude Zdanow is Appointed by STS Capital Partners as managing director

September 30, 2026

We are pleased to announce the appointment of Claude Zdanow as a Managing Director.   A public-company CEO, serial founder, and M&A principal, Claude brings nearly two decades of experience building…

Thought Leadership

Building for an Extraordinary Exit™ Starts on Day One

September 15, 2026

Founders rarely begin building a business with an exit in mind.  The early years are consumed by proving an idea, winning customers, preserving cash and creating momentum. Decisions about governance…

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