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Directors

The Team That Makes Extraordinary Exits™ Possible

Isabella Cattelan

Director

Isabella is a Director at STS Capital Partners with the responsibility of enabling the firm’s deal team activities in North America. She is an accomplished M&A advisor with a track record of successfully leading transactions in a broad range of sectors including technology, telecom, manufacturing, professional services, and marketing. With over 20 years of experience in the field, Isabella has provided strategic and financial leadership both as a senior executive and an advisor.

Isabella Cattelan

Isabella has over 20 years of C-Suite experience in finance and operations, providing strategic financial services to mid-market private companies.

Throughout her career, Isabella has been highly focused on strategic alignment, managing execution, and maximizing enterprise value for her clients during the entire exit process. Isabella’s dedication to delivering exceptional results led her to be a core member of the STS deal team that was awarded the prestigious Telecom Deal of the Year by “M&A Advisor” in 2015.

During her tenure as the CFO of Consumer Impact Marketing and LAUNCH!, Isabella successfully realigned SGA as a percentage of revenue by implementing a 20% reduction in operating costs, resulting in improved cash flow despite a challenging environment of declining revenue.

As former CFO at The Globe and Mail, Isabella made significant contributions by consistently surpassing EBITDA targets set by shareholders. Isabella led a focus on cost reduction in mature areas of the business while strategically assessing investments to support top-line growth.

Isabella earned a Bachelor of Commerce in Economics and Accounting from the University of Toronto and completed the Master Strategist, Executive Program through the Chartered Accountants of Ontario among several other business certifications. She is also an active board member at Planet in Focus, an environmental media arts organization, in addition to being an active volunteer leader at Climate Reality Project Canada.

Featured

Thought Leadership

Building for an Extraordinary Exit™ Starts on Day One

September 15, 2026

Founders rarely begin building a business with an exit in mind.  The early years are consumed by proving an idea, winning customers, preserving cash and creating momentum. Decisions about governance…

In the News

The Buyer You Never Saw Coming

September 11, 2026

Press Releases

Barry brown is Appointed by STS Capital Partners as Vice President of Business Development

September 9, 2026

STS Capital Partners is pleased to announce the appointment of Barry Brown as Vice President, Business Development. In this role, Barry is responsible for expanding the firm’s relationships with busin…

Featured

In the News

How to sell your business without losing your legacy

August 31, 2026

Many owners assume a strong exit is just about price. But learning how to sell your business without losing your legacy takes more than a good valuation, it takes a deliberate process that protects th…

Featured

Podcasts & Videos

What is Your Business Really Worth to the Right Buyer?

August 25, 2026

A Podcast with STS Founder & Chairman Rob Follows on Finding the Hidden Value in Your Business

Thought Leadership

Why Great Companies Fail to Sell

July 16, 2026

The quality of a business is rarely the sole determinant of a successful transaction. More often than many founders realize, the outcome is shaped by whether the business is introduced to the buyers w…

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