meet our
Managing Directors

The Team That Makes Extraordinary Exits™ Possible

David Pedrol

Managing Director

David Pedrol is a global entrepreneur, executive leader, and M&A advisor with more than 25 years of experience helping companies scale, expand internationally, and achieve successful liquidity events across Asia-Pacific. As an STS Managing Director who has founded and led multiple high-growth businesses across Greater China and Southeast Asia, he brings a founder's perspective and deep transaction expertise to business owners seeking to maximize value and achieve Extraordinary Exits™.

David Pedrol

David is best known for leading the growth and ultimate exit of YesMyWine, which became China’s leading wine e-commerce platform with more than six million members and €70 million in annual revenue. He identified the strategic acquirer, led due diligence and negotiations, and helped structure the company’s acquisition by Googut Wine & Spirits in a transaction valued at approximately $140 million. Throughout his career, he has worked closely with founders, investors, venture capital firms, and strategic buyers, providing firsthand insight into the factors that drive premium valuations and successful transactions.

Beyond M&A, he has built and operated businesses across some of Asia’s most dynamic markets. As founder of Winetobe and GoDrinks, he pioneered multi-country beverage e-commerce platforms serving customers across Southeast Asia and Greater China. David has also held senior executive leadership positions spanning China, Hong Kong, Indonesia, and Japan, leading large-scale commercial expansion initiatives, securing growth capital, and developing strategic partnerships with organizations including Alibaba and AS Watson Group.

He was recognized by Decanter Magazine as one of the “27 Most Important People in the Wine World” for his contributions to the industry and his role in transforming beverage distribution across Asia. 

Committed to creating lasting impact beyond business, David has established and funded five Food & Beverage education schools across Singapore, the Maldives, Hong Kong, China, and Indonesia, providing underprivileged students with pathways to meaningful careers and long-term economic opportunity.

David holds a Master’s degree in International Commerce and Marketing from ESMA Barcelona and a Master’s degree in Viticulture, Enology and Wine Marketing from the UNESCO-affiliated International Social Science Council. He also holds qualifications in Applied Corporate and Business Law. A member of the Young Presidents’ Organization (YPO) since 2013, he leverages a global network of entrepreneurs, investors, and business leaders to support exceptional transaction opportunities worldwide. 

He is fluent in English, Spanish, and French and is conversant in Mandarin Chinese and Indonesian. 

Press Releases

Pursant Founder Mark Herbick Joins STS Capital Partners as Chief Executive Officer 

November 2, 2026

STS Capital Partners is pleased to announce that Mark Herbick has been appointed Chief Executive Officer, effective November 1, 2026, as Pursant, the firm he founded, joins forces with STS. A serial e…

Press Releases

Steve Weclew is Appointed by STS Capital Partners as Managing Director

October 29, 2026

We are pleased to announce the appointment of Steve Weclew as a Managing Director.  A CPA by training, former public-company CFO, and co-founder and CEO of an acquisition-led platform, Steve brings…

Press Releases

Former Goddard Enterprises Managing Director Anthony Ali Joins STS Capital Partners as Managing Director and Partner  

October 19, 2026

STS Capital Partners is pleased to announce that Anthony Ali is joining the firm as Managing Director and Partner, bringing extensive international leadership experience and a proven track record in b…

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Thought Leadership

If You’re Considering an ESOP, Run a Competitive Process

October 15, 2026

Why founders should apply the same process to an ESOP as they would to any other buyer. For many founders, the decision to explore an Employee Stock Ownership Plan (ESOP) is not driven by valuation…

Press Releases

Claude Zdanow is Appointed by STS Capital Partners as managing director

September 30, 2026

We are pleased to announce the appointment of Claude Zdanow as a Managing Director.   A public-company CEO, serial founder, and M&A principal, Claude brings nearly two decades of experience building…

Thought Leadership

Building for an Extraordinary Exit™ Starts on Day One

September 15, 2026

Founders rarely begin building a business with an exit in mind.  The early years are consumed by proving an idea, winning customers, preserving cash and creating momentum. Decisions about governance…

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