meet our
Leadership Team

Barry has spent his career helping companies accelerate growth across SaaS, enterprise software, AI, education technology, media, and technology-enabled services. His experience spans executive leadership roles with venture-backed and private equity-backed businesses, as well as publicly traded organizations, where he has led business development, revenue operations, strategic partnerships, and go-to-market transformation initiatives.

Throughout his career, Barry has built and scaled high-performing commercial organizations that deliver measurable business results. He has led global sales teams of more than 50 professionals, helped grow multiple businesses from startup through more than $100 million in annual recurring revenue, and implemented scalable sales and operational frameworks that significantly improved customer acquisition, forecasting accuracy, and commercial performance. His leadership has contributed to successful acquisitions and IPOs while driving sustained revenue growth across multiple organizations.

Barry is recognized for developing strong commercial leaders and building performance-driven cultures. He has recruited, coached, and mentored sales professionals across North America and international markets, creating organizations centered on accountability, collaboration, and continuous improvement. By aligning sales, marketing, customer success, and operations around disciplined processes and shared objectives, he has helped businesses establish repeatable growth engines capable of scaling efficiently. He has also led the implementation of AI-enabled sales workflows that improve productivity, strengthen decision-making, and allow commercial teams to focus on higher-value customer relationships.

In his role at STS, Barry leverages his extensive operating experience to strengthen the firm’s business development initiatives, expand relationships with business owners and referral partners, and identify opportunities aligned with STS’s mission of achieving extraordinary outcomes. Having spent decades helping organizations navigate periods of rapid growth and transformation, he brings business owners a practical understanding of the strategies, leadership, and commercial disciplines that drive sustainable enterprise value and Extraordinary Exits™.

Barry holds a Bachelor of Science in Marketing and Business Administration from Metropolitan State University of Denver and also studied Business, Management, and Marketing at Colorado State University.