FROM SUCCESS TO
SIGNIFICANCE™
Meet Rob Follows, Founder & Chairman of STS Capital Partners
ROB FOLLOWS
FOUNDER AND CHAIRMAN
When Rob Follows sold his first business at just 29 years old, he thought he’d achieved the ultimate success at 27x EBITDA. But when he discovered the buyer would have paid 300% more, he realized the difference between a good sale and an Extraordinary Exit™ and how much more impact that added value could have made.
That realization sparked a mission: to help other entrepreneurs sell strategically to people who buy strategically, achieve maximum value, and move from Success to Significance. That’s how STS Capital Partners was born – not as a traditional M&A firm, but as a strategic partner for founders navigating the emotional and financial complexities of selling a business.
WHAT IS YOUR EVEREST?
Since Rob’s transition to Chairman & Founder at STS, he has unlocked more time to further external business development efforts, including reflecting on his personal journey to climb the Seven Summits – becoming one of the first amateur couples to summit Mt. Everest – that wasn’t just a feat of endurance. It became a framework for life and leadership. As he writes in his upcoming book, What Is Your Everest?, the real mountain is within: the fear you conquer, the goals you set, and the legacy you build.
His signature Fear-into-Focus framework helps entrepreneurs overcome mental roadblocks, take bold steps, and align their business success with deeper personal purpose. It’s this mindset that powers the STS approach: audacious goals, strategic planning, and impact that lasts generations.
Interested in getting early access to What Is Your Everest?
SPEAKER, AUTHOR, & IMPACT LEADER
From charitable leadership to global speaking engagements, Rob’s message is clear: your business success can fuel your personal significance.
Rob speaks on two transformative topics for entrepreneurs and business leaders:
What Is Your Everest?
A keynote about goal-setting, mindset, and turning fear into purpose – designed to help individuals and teams break through barriers and live with intention.
How to Maximize Value and Create an Extraordinary Exit™
A practical guide for business owners preparing to sell – focused on selling to strategic buyers, maximizing value, and aligning outcomes with legacy.
Whether on stage, in his book, or in boardrooms, Rob brings clarity, energy, and insight to help others navigate big transitions, with courage and confidence.
Would you like to Invite Rob to speak at your next event?
LEADERSHIP THAT SHAPES OUR CULTURE
Rob’s entrepreneurial spirit, passion, and relentless pursuit of meaningful outcomes are woven into the DNA of STS. His journey reminds us that a sale isn’t just an ending, it’s the start of something bigger.
At STS Capital Partners, we don’t just help clients sell their businesses, we help them discover what’s next, with a Massive Transformative Purpose of creating billions in new philanthropic capital through M&A. That’s what it means to create an Extraordinary Exit™.
