By STS Capital
Most owners start their sale by looking at the obvious buyers: competitors and familiar names in their own industry. But the buyer you never saw coming is often the one willing to pay the most, because they see value in your business that no one else does. This article explains why widening the buyer search beyond the usual suspects can uncover strategic buyers, lift valuations and lead to a better exit.
Read the full article below to see how to find the buyer you never saw coming.