Consider positioning as a value-add services business that would appeal to buyers outside your industry
Our client had grown his privately owned, business services company over a 15-year period and, with many years of consistent double-digit growth, it was an optimum time to sell to a strategic buyer in the market. His goal was to sell the business to a company that would recognize the significant market value, provide capital to accelerate growth, and leverage his experienced team and technology infrastructure.
STS worked with this business owner to effectively position the company as a value-add services business that would appeal to buyers outside the industry. We brought multiple bidders to the table, maximized value in a strategically-led soft auction and generated 300% of industry norms, vastly exceeding our client’s expectations.
This transaction also gave the buyer a strategic platform upon which it could complete additional acquisitions in the market. Due to the level of trust and respect established through this transaction, STS has brought several additional opportunities to this buyer, resulting in additional successful transactions.
